https://www.storyboardthat.com/articles/b/journey-mapping-resources

Why Customer Journey Maps?

Every time a customer has a need, searches for a product to fill that need, discovers your product, and decides whether or not to purchase, they're taking a journey. The following resources aim to cover different types of customer journey maps as well as provide templates and references so you can make your own. Make sure there's a clear path from discovery to engagement by creating a customer journey map for your product today!

Journey Map Infographic Templates

Journey Map Infographics: Create Your Own

Journey maps are stories of how your users or customers interact and engage with your product. Typically, a journey map includes the user experiencing a problem, searching for a solution, coming across your product as the solution, using your product, and ultimately having their original problem alleviated.

Design Thinking Workshop

Free Design Thinking Workshop

Download a free design thinking workshop. This workshop download includes a PowerPoint, printable assets and brainstorming guides, activities to facilitate meaningful conversations, and special presenter notes to help guide you through administering the workshop. The workshop is designed to work for both small tight-knit teams and large interdepartmental organizations.

What is user empathy mapping?

User Empathy Mapping

A user empathy map is a visual tool for product developers who want to gain a deeper and more personal understanding of a certain subset of users. A standard user empathy map focuses on what the user says, thinks, does, and feels throughout their engagement with your product or service process. User empathy maps should be created and analyzed by your team in order to form a consensus on how they believe their users react emotionally to certain aspects of their product.
UCD in Business | User Centered Design

Storyboarding for User Centered Design

User Centered Design (UCD) is an iterative practice in which user needs, data, and feedback are continually incorporated into the product design process. The goal of UCD is to tailor your product around the real requests of the user base. It's easy to get caught up in a long term company plan or vision and lose sight of who will really be the judge of your product: the users.
Agile Design for Business

Story Mapping for Agile Development

Agile Development is an approach to software development that focuses on rapid feature rollouts with constant iterations based on interdepartmental consultations and user feedback. It is a project management framework that is based on incremental developments with each stage in the process being tested, and basing the next iteration or product pivot on the feedback or results of the end users.
Create a UX Journey map

User Experience Mapping

User Experience mapping, also known as UX mapping, is the process of creating step by step visual flows of experiences users have with your product while trying to achieve a certain objective. For most products, there isn't a singular pathway to achieve a goal. Think of it as if you're a restaurant owner. All customers coming into your restaurant are hungry and want food. Some want pasta, others want a sandwich, or some might just want a drink. Though their end goal may be similar or the same, the flow and path they take to achieve their goal can be radically different. A UX map is a depiction of the user interacting and engaging with your product until they achieve this goal.
Customer Journey Mapping

5 Tips for Effective Customer Journey Mapping

Customer Journey Mapping is the practice of creating flows to show how customers will interact with your product or organization when trying to complete a certain objective. That objective could be trying to contact a customer service rep, implementing software into an existing system, requesting a refund or account upgrade, or a full cycle process such as product discovery to trial to engagement to purchase. Any actions or objectives your customers or users are aiming to achieve can be journey mapped to fully understand their process.
Business to Business Journey Maps

B2B vs. B2C Customer Journey Mapping

Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.
Customer Journey Maps

Customer Journey Mapping

Templates & Resources

Customer Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.
Create a User Persona

Bring Personas to Your Office

Easy to Use Templates and Handouts

Using personas for product development is extremely helpful, but you already know that. Sometimes the hardest part about using personas is getting your coworkers to start using them as well. This free persona packet provides easy, relatable, printable persona resources that inspire productive persona brainstorming sessions. You can print these resources and share them with your team, or create your own personas from scratch. Either way, you can start incorporating personas into your product development process today!
Use Storyboards to Help With Processes and Steps!

Create a Customer Journey Map

Customer Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.
Customer Journey Mapping

Customer Journey Map: Definition and Importance

Customer Journey Mapping is an extremely effective way to "walk a mile" in your prototypical customers' shoes. Start your map by focusing on a particular problem the customer is having. Acknowledge that this problem exists, and look for ways to solve it. By the end of your map, you should know how your product improves the customer's quality of life and gets rid of their problem. That becomes your sales pitch.
Customer Journey Mapping

How to Create a Customer Journey Map

By Aaron Sherman

This is the fourth part of our Illustrated Guide to Product Development series. Part of product development is understanding your customers. Customer Journey Mapping is the process of looking at the end-to-end series of events that make up the entire story of before your product/service, using your product/service, and after. These maps can become quite long and involve many actors or personas. They may not even be linear. By examining these different customer journeys, it is possible to identify key use cases that your product/service needs to do incredibly well. This should include anything that is currently causing a lot of customer grief (often for no good reason), and use cases that really improve the core product offering.

*(This Will Start a 2-Week Free Trial - No Credit Card Needed)
https://www.storyboardthat.com/articles/b/journey-mapping-resources
© 2024 - Clever Prototypes, LLC - All rights reserved.
StoryboardThat is a trademark of Clever Prototypes, LLC, and Registered in U.S. Patent and Trademark Office