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Product Development Resources

Learn more about the product development process with storyboards


Want your colleagues and investors to really know what you're talking about? Use storyboards to help you through the development process of your product or service. Product development involves lots of time and resources. Before investing in the manufacturing of goods or the creation of a new web platform, use storyboards to look into what your customers want and need.



Validating Your Business Idea and Assumptions

By Aaron Sherman


This is the fifth part of our Illustrated Guide to Product Development series. Throughout this series we have extended a product idea into a business concept, the beginning of a Go-to-Market Plan and developed personas to correspond to all of these parts. We have also warned repeatedly that the biggest risk a company, new product or service has is making something nobody wants. In this article we are going to dissect a few assumptions we have made, how they impact our work, and how we can test them. Many of the aspects of our business plan require the previous assumption to be true, but if all of a sudden the previous assumption is false, large parts of future work can and should be skipped.

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Customer Journey Mapping, Key Use Cases, and User Stories

By Aaron Sherman


This is the fourth part of our Illustrated Guide to Product Development series. Part of product development is understanding your customers. Customer Journey Mapping is the process of looking at the end-to-end series of events that make up the entire story of before your product/service, using your product/service, and after. These maps can become quite long and involve many actors or personas. They may not even be linear. By examining these different customer journeys, it is possible to identify key use cases that your product/service needs to do incredibly well. This should include anything that is currently causing a lot of customer grief (often for no good reason), and use cases that really improve the core product offering.

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Personas for Product Development - Think Like a Customer

By Aaron Sherman


This is the third part of our Illustrated Guide to Product Development series.Personas are a framework to create and bring archetypal customers and users to life. By focusing on discrete types of users, it makes it easier to visualize and imagine how these actors would interact with a system and identify important use cases and features. They have been in use since the mid-90s and are a common part of ethnographic research.

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Choosing the Right Go-To-Market Strategy

By Aaron Sherman


This is the second part of our Illustrated Guide to Product Development series. In the previous article, we made an amazing elevator pitch example storyboard describing our product and making sure the core of our vision was a product people would really want to use. Although we are still very early on in our product strategy, taking a moment to “jump ahead” to review a few business strategies now will allow us to have deeper conversations throughout the product development process.

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The "Elevator Pitch"

By Aaron Sherman


You've got great ideas, but don't know where to go. Don't worry, Storyboard That has an excellent resource for product development and establishing yourself in a market. Start at Part 1: The Elevator Pitch of Storyboard That's Illustrated Guide to Product Development.

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Storyboard That Next Big Product Idea

By Aaron Sherman


Storyboard That allows anyone to build amazing and powerful storyboards in minutes for a business idea through full new product development - without the need for an artist. Storyboard That is the world’s most popular online storyboard creator with millions of storyboards created. Bringing a new product to life is expensive and time consuming. In today’s world of lean product development and lean manufacturing, faster, better, and cheaper prototypes are the best. With Storyboard That, you can quickly create a storyboard that shows your product from a customer’s perspective and really tell the story of why your product will "wow" customers and dominate the marketplace. Build amazing pitch decks for meetings with potential investors.

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User Stories and Agile Development

By Aaron Sherman


A core tenet of modern development processes is agile development. This development methodology stresses using small, bite-sized user stories to define what a system does from a user perspective, not a technical one. A user cares if a product is fast, easy to use, and solves their problem. They do not care if it follows a 3-tier architecture, has Mongo DB, or if it is using Rails or Asp.net.

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Identify Target Customers with User Personas

By Marissa Martinez


Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.

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Storyboard Templates for Product Development

By Aaron Sherman


Product development focuses on two arenas: creation and innovation. Both are expensive and eat up time. Rather than build a product prototype or invest in a new process, your organization can share a storyboard.

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Storyboarding for eLearning

By Dr. Jane Bozarth


Storyboarding is a great way of trying out scenarios, making sure you've got the right mix of characters, and quickly running through dialogue that matches. One of most common problems with eLearning courses is the “next button problem”, where linear navigation leads the learner rather passively from one screen... to another… to another. Storyboarding a case or simulation can help you create the layout for meaningful interactions: simulations showing consequences of the learner’s decisions can make for powerful learning experiences.

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Explain Unexpected Test Results and Other Analyses

By Aaron Sherman


Customers often interact in amazingly creative ways to products and services rather than following your carefully designed plan. There can be unexpected results from various analytical tests, that may not be able to be explained with just numbers. By visually showing the process of what you think is happening, it helps share a hypothesis with others and shed light into what happened during a test. These insights can lead to new products or fundamental changes in your business model.

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Explain a Process with a Storyboard

By Aaron Sherman


Work and life are full of processes, and as a general rule people do not like reading long, boring checklists. Process storyboards are helpful to educate people and to look for opportunities to reduce steps.

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