Bias towards action is a design thinking term referring to the practice of not just having an idea, but actually willing yourself to take meaningful actions to see your idea move forward.

Bias Toward Action
Bias Toward Action

Too often in business, companies spend countless hours and dollars brainstorming to come up with the perfect ideas. Then when those ideas have been finalized – nothing changes. The concept of bias towards action refers to acting on these ideas, and beginning to put changes in motion. If an employee has to make a decision to take Avenue A or Avenue B, and just waits because he can’t decide which is better, bias towards action would say analyze and quickly decide which route you want to take, and then move. It means don’t just wait around – always make the default choice to instill change rather than idly stand by.


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