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- Trained them in manufacturing and sales ID Scaled up their business Made constant efforts to hire young talents from remote areas
- By 2009, ID supplied 3,000 kilograms of batter to stores in Bengaluru, clocking an annual revenue of Rupees 1 crore
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- you know from where else would we find a bigger market for idli-dosa batter???
- And that’s when we decided to expand to Chennai
- We put in all our profit into Chennai plant !!!!
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- THE BIG FAIL
- And the only way to survive was to compromise on quality—which went against our company policy of adopting only a 100 percent-natural, home-made style of preparation, without the use of any chemicals, preservatives, synthetic stabilizers, artificial colors, or flavors
- Shutting down Chennai operations was one of the toughest decisions, but it was also the most prudent one.
- ID's biggest asset has been "THE TEAM"
- At a time when the company was facing its worst financial crisis, employees continued to work diligently—at one point, without any salary for three months. Their faith and dedication have driven us to greater heights.
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