the sell of the bright light shoes
Storyboard Text
- Step 1. The Approach
- Hi, welcome to Walmart! I overheard you that you were looking for something in the shoe department
- Yes, I have an idea of what I'm looking for, I just don't know what exactly.
- Step 2. Determine the Customer Needs
- Is it for a gift?
- No, it's for a glow in the dark party for her friend. Everyone is wearing glow in the dark bracelets and shirts, but she wants to be different!
- Step 3. Presenting the Product
- Ok first are the Brightlight shoelaces. These laces glow in the dark automatically which will accommodate your daughter not having to worry about turning them on and off They are washable which makes them reusable for a lifetime. They have a color changing system, so they match any outfit worn. All your daughter has to do is stomp her foot and the shoelace changes.
- Wow! That's very creative.
- Step 4. Overcoming the Objections
- What are the price ranges?
- Well, the Brightlight shoelaces are lower than the glow in the dark socks
- Step 5. Closing the Sale
- Which product would you go with?
- Honestly, both products are good, but I would prefer the laces
- Step 6. Suggestion Selling
- Would you like to purchase a shoelace bag and cleaner? The bag allows you to not lose the shoelaces if you are not wearing them. Also, the cleaner is the same brand as the shoelaces, so most people prefer to use this one. If you become a walmart member, you can receive 20% on your next purchase.
- Okay, I’ll do that
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