I am looking at my freshly booted up laptopand really wish I couldstart my day scouting and flying
Solution Search
I try the obvious solutionof clicking Guardian Launcher icon butit launches the kiwi launcher browser and it is not intuitive what to do. I get training from my ops team and click through all the steps. It takes too much time and mental energy.
Product Discovery
Oh I just foundMagic Start up Buttonby hearing from my ops friend
Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
Product Experienced
All I do is hit this magic button...
For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
Problem Alleviated
UI to start planning and flyingshows up in my browser
Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
Beneficial Outcome
Wow! This product saved time, and let me start earlier! Now I can spray more acres today and don't need to be trained or ask helpdesk.
Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
Magic Button
After the magic button is pressed, what happens from a customer perspective?
Why is the customer happy? What benefit to them was experienced?
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