design thinking
Storyboard Text
- Jayla at school
- Jayla at the doctor
- Jayla shopping at a skincare store
- Jayla is a Senior at UNCG and she has been struggling with her skin for a little over a year now.
- Back on campus
- Hey Jayla, what's wrong?
- Jayla decided to make an appointment to see a dermatalogist. She found out she has acne and the medicine is not in her budget to purchase monthly.
- Word of mouth.
- im so sorry, there is a solution.
- Jayla goes to her local ulta beauty store to find something that will help. Only to find the price of the products that would help her, are just as much.
- Info session here I come.
- Really!
- Jayla is concerned about her skin and wants a solution that she can afford.
- Jaylas friend tells her about this information session in the student union about skincare for african americans.
- Jayla is interested and says she will attend the information session
- Information session
- I enjoyed this I have been looking for a affordable solution for my skin.
- Information session cont.
- DIYs are easy,fun and affordable. I am an esthetician I love the skin.
- Dreaming of good skin
- I cant wait to get my kit and have clear skin!
- During the Information sessions potential customers enjoyed the idea of ultimately creating there own solutions through DIYs.
- Jayla loves the idea and the potential to combat her acne on her budget and its easy and fun.
- Jayla and future customers will take a skin assesment so we can determine what the kit will include and it will be based on the budget of the customer.
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