design thinking
Updated: 4/20/2020
design thinking
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Storyboard Text

  • Jayla at school
  • Jayla at the doctor
  • Jayla shopping at a skincare store
  • Jayla is a Senior at UNCG and she has been struggling with her skin for a little over a year now.
  • Back on campus
  • Hey Jayla, what's wrong?
  • Jayla decided to make an appointment to see a dermatalogist. She found out she has acne and the medicine is not in her budget to purchase monthly.
  • Word of mouth.
  • im so sorry, there is a solution.
  • Jayla goes to her local ulta beauty store to find something that will help. Only to find the price of the products that would help her, are just as much.
  • Info session here I come.
  • Really!
  • Jayla is concerned about her skin and wants a solution that she can afford.
  • Jaylas friend tells her about this information session in the student union about skincare for african americans.
  • Jayla is interested and says she will attend the information session
  • Information session
  • I enjoyed this I have been looking for a affordable solution for my skin.
  • Information session cont.
  • DIYs are easy,fun and affordable. I am an esthetician I love the skin.
  • Dreaming of good skin
  • I cant wait to get my kit and have clear skin!
  • During the Information sessions potential customers enjoyed the idea of ultimately creating there own solutions through DIYs.
  • Jayla loves the idea and the potential to combat her acne on her budget and its easy and fun.
  • Jayla and future customers will take a skin assesment so we can determine what the kit will include and it will be based on the budget of the customer.
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