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Privilege

Storyboard Text

  • Slide: 1
  • I have been around the wine industry since I was 7. I have been in hospitality for 6 years. I am WSET 3 and a Certified Somm.
  • Slide: 2
  • Sorry but you’re going to have to prove yourself for 2 years that you belong on the sales team.
  • Slide: 3
  • This is my first winery job and I have zero sales experience!
  • Perfect! You’re hired! You’ll be on the sales floor in no time!
  • Slide: 4
  • New Hire
  • Experienced
  • -WSET 3 with Distinction-Certified Level 2 Somm-Grew up around wine-3rd generation in industry-6 years of hospitality experience-Competitive sales and conversion rates
  • -WSET 3 Distinction-Certified Level 2 Sommelier-Winemaking knowledge-6 Years hospitality experience-Industry partnership knowledge
  • Slide: 5
  • That is Privilege…
  • New Hire
  • Qualifications don’t open every door. Sometimes the only key that works is the one you were born holding.
  • Slide: 6
  • -No certification-Zero wine knowledge-Zero hospitality experience-Zero sales experience
  • “You’re hired! We will try to get you to a full time sales position as soon as we can!”
  • “Wait for two years before we promote you to full time Estate Ambassador”