Fresca y Fresco
Storyboard Text
- Growing Economy
- Peru's Economic Indicators
- GrowingCountry
- Absolute
- ADVANTAGES
- Comparative
- Competetive
- (First scene is introduction with the Board Directors and Market Entry Strategy) If doing business in foreign country you want to meet their standards when introducing yourself, a strong handshake and a short phrase like "Mucho Gusto" let's them know it's a pleasurer doing business. When looking for a market entry strategy to use when doing business with a country like Peru, we need to really take into consideration how certain things are looked upon in Peru. This means, taking into account the Economic Analysis, Infrastructure/ Technology, and Sociocultural Analysis. With an increase in Economy, it has also introduced a new PNIC plan which looks into building on their infrastructure, this is long term 20 year plan. The most important part is to look into Peru's Sociocultural, where Peru has an uneven distribution of power, they have a low tolerance for risk, see men and woman as equals and rather do business in person. Taking all these facts into consideration I would recommend going with the Transnational Strategy. When working in Peru you need have someone that has great local knowledge, for this person would help you which things are expectable and favorited in Peru.. This person can go on to make every decision for not only the local community but for our business, crucial when working in another country.
- Consumer: All CiviliansCompetitor: Other Soda Comanies
- Product- Packaging, Quality, Brand, Design Price- Retail Price, Discounts, Payment Plans, Credit TermsPromotion- Advertising, Public Relations, Personal Selling, EmailsPlace- Retail Location, Distribution, Delivery, Downloads
- There are many soda ideas that I came up with, all of them reflect on the 4 P's, 2 C's and these drinks given out to you are some different bottle designs came up with to create variety
- (Second scene goes in depth with Peru's Economic Indicators and how to it's a good country to work with)Peru has grown a lot in the past couple decades and has been ranked 7th largest for their economy, in Latin America. Peru is also highly involved with the global economy with their multiple fair trade agreements. By joined a certain group in which have issued hundred year bonds with low interest rates, this has help out their communities during the pandemic. The Peruvian Sol, is the currency used in Peru, it hit an all time high of 4.10 to the dollar back in July, 2021. All these Economic Indicators show how determined Peru is to grow as a country, this means they are open to new opportunities. The Economic Indicators also show us how persistent Peru is, in 2016 Peru started developing as a country, but after getting hit by a massive flood back in 2017 it slowed them down majorly. Although, this has not stopped them for they went on to become the 7th largest for their economy, in Latin America. Then the pandemic pushed them back down, the reason I am saying this is to show that Peru has potential like China back in 2010. They are started to grow into a reliable and trust worthy business partners, for they are continually looking for other countries to work with.
- Now I'm going into depth about modifications that we need to implement into the product as well as how we are going to be distributing it
- (Third scene describes the Competitive, Absolute and Comparative advantages we hold)When it comes to our advantages, we have quite a few, all are Competitive, Absolute and Comparative. Starting with our Comparative advantage, this is our strongest advantage because Canada can produce a large amount of natural resources needed to create soft drinks. Some of the natural resources we can produce are carbon dioxide, fructose corn syrup and phosphate rock. This allows us to sell our product at lower prices and in bigger bulks then our competitors, this leads us into our Competitive advantages. There are many other companies that are already selling their products, but when it comes to soda, coca-cola has started their working in Peru. Although, coca-cola has started making soft drinks in Peru they haven't made a drink that is healthy and refreshing at the same time. This gives us a competitive advantage, of knowing about the country we are entering, along with ideas to implement into their markets. The last major advantage we hold is our Absolute advantage, this increases our chances of getting our products into Peru because while other countries produce their soda products for $0.16+, we are able to produce soda products as low as $0.15. This allows us to produce this product efficiently, while other countries have a higher unit price to deal with. It also helps us sell our product because while we are selling a 355mL can for only 2 dollars another country would have to sell it for $2.50 or more, to gain profit. It also goes with the 500mL bottle, if we can sell it as low as $3.50, we have a better chance of selling it then a country trying to raise it by a dollar or 2.
- Thank you for looking into this business opportunity
- Possible Occurring Problems
- When it comes to selling a product in a foreign country you need to know the target market. There are 3 major target markets we can start off with, the children, adults and the elderly. To make our product visually appealing to our target market we need into it that all our target market's would enjoy. The children target market would enjoy something sweet but also healthy for them, so a fruity drink, that incudes a fun logo, low price would ideal for a kids market. The advertising would be done on kid's TV channels or YouTube, the product would be sold in any supermarket, and school cafeterias for $2. ,When dealing with the adults we have 2 types of drinks to offer, one being for the working class, this beverage would be used to refuel fatigued adults at work. The packaging would be fitting to work, it'll include a bright packaging, caffeine and a different inspiring quote on the bottom of each cap for every bottle. The bottle would cost a little more then the kids one so $3.50. It would be sold at any construction site, office building or any heavy working environments, meaning corner stores usually won't have this drink. The other drink is a cocktail, that consists alcohol, has a party logo, it'll cost $3.50. It would be advertised in clubs/ bars, and sold at clubs, bars and any near by liquor store. Now we look at the 2 C's, these are the consumers and competitors, so who are we selling our product to and what companies we are competing with to sell this product. Our consumers will be normal people that live in Peru, we want to supply any class of people, and both male and females because Peru has no problem with woman rights. On the other side we need to look into the competitors, like Inca Kola, which has creating a popular name over a couple years of doing soda business in Peru. They have a lot more knowledge then us when it comes to what people in Peru enjoy drinking, that's why gathering knowledge is critical. When it comes to the older class we want to provide them with healthy drinks where they won't have to worry about lots of sugar, instead can enjoy a sweet healthy drink.
- When adding or modifying our soda product, one of the thing we need to look at is , what cultural aspects can we add into our product to help sell our Soda. People in Peru enjoy a combination of sweet and sour things, their favorite fruit in drinks are Peruvian Limes. Adding this ingredient into our product would sky rocket our chances of selling product in Peru. It would help us get into the market quick and efficiently. You need to also take into consideration what is not allowed in Peru, for our market there is a law which say no beverage should be produced under the name "Pisco". This is an antient drink recipe which is drank during special times. The reason for it's popularity is because it was one of Peru's valuable wine exports, once the word got around the world people where calling it Pisco. Our labels are going to also be modified to include everything needed to fit the laws in Peru, if our product can be approved by the government we would be ready to start producing. When distributing our product we need to get proper casing, materials and delivery. We would create products in Canada and export them into Peru with planes, boats would be used to reach other islands. These packages will go through many different transportations meaning carefully packaging and no small errors are unwanted. Selling our soda's would be a perfect fit for the Peruvian culture for our brand try's to connect with the people through different flavors, every person purchasing our drink would experience their won culture with a single sip.
- During this pandemic a lot of people have suffered through this terrible virus, but the product we are producing, we want to keep all our workers safe from any potential harmful accidents. This means during times like this, where the world undergoes new law changes due to Covid-19 we need to keep contact with our locals in Peru to keep getting updated on their situation. Same thing when it comes to natural disasters, for countries in the South American Hemisphere these are common and usually heavily impact business in the local areas. These are all cautions that we need to look into for the future of the business. The big problems in Peru is the polluted water and deforestation, this affects farmers and people living their, for poor conditions like this it can result to a shorter life. When it comes to problems we can face when trying to export our product into this country we need to carry out shipments during controllable weather, like when it's a clear sky or no natural disasters are being detected in Peru. The research needed when looking at when to export is important, it will ensure our pilots/ employees safety. Staff in both production and distribution departments should be trained to take care of any problem that occurs in these working environments. This means if a malfunction were to happen, supervisors are to look after employee safety before trying to address the issue. If this issue can't be dealt with by supervisors, higher authority is to be contacted before problems escalate.
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