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Digital dukandaar

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Digital dukandaar
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  • Meet Deepak!
  • Deepak has loyal customers...
  • Didi how are your kids? And did everyone like the Sari in that wedding?
  • Didi we got some new blouses like you asked the last time. Let me show them...
  • ..he also gets new customers..
  • Aaiye didi, latest salwars at best prices! We even have Kareena Kapoor's 'Jab we met' collection
  • Hi ma'am, we have the latest modern skirts collection. No charge for checking them :)
  • A fashion shop owner, father of 2, sole earner in his family...
  • But there's an issue
  • Deepak knows what his customers want, connects with them and knows his selection..
  • This has Deepak worried..
  • How will I feed my family?
  • A suave salesman, Deepak has learnt the art of closing a sale, generating intrigue etc.
  • However, Nitin can help Deepak...
  • Hey Deepak, what if I told you I can solve all of your issues?
  • How many Sarees will you buy Nitin?
  • Coronavirus has changed the landscape for Deepak
  • Deepak isn't getting customers to his stores. And this could be a long-term issue...
  • How do I pay rent?
  • Will my customers ever return?
  • 2GUD is well-positioned to solve for these issues...
  • By helping him go Digital...
  • Hehe. No Deepak. But I can connect you to your customers online...
  • Wow, tell me more...
  • with a virtual store...
  • Let's create a store for you exactly like this with all your products
  • But how will my customers reach me?
  • that his customers can view..
  • It's very easy. You can share a link with your customers. 2GUD will also get you new customers.
  • But in a store I can talk to them and convince them...
  • Also, how did he get a beard?
  • We will help Deepak create his online Dukaan
  • and engage with him digitally...
  • Oh we have live streams, videos etc that you can make.. you can also chat with customers..
  • Wow.. So you're saying my customers just order from home?
  • By re-using current Influencer/ Reseller store constructs...
  • while 2GUD handles everything else
  • Exactly! And 2GUD will also handle fulfilment if you want... so you can just sell...
  • This is just amazing... Sign me up!
  • Deepak can easily share the stores with his customers...
  • we can enable this at min. delta cost
  • So Chanakya, we have stores, livestream. My team will manually onboard the Retailers...
  • Our engagement constructs (Livestream, Video, STL, Chat) will help Deepak engage like he'd do offline...
  • 2GUD can fulfill the orders for Deepak...
  • Mostly manual interventions to test proof of concept...
  • Hey wait, why does he look younger than me?
  • Yes, makes sense. Let's do this right away!
  • What's the GTM
  • 1. KAM led onboarding of Retailers2. Assisted Store Creation
  • Retailer Onboard
  • Cust. Onboard
  • 1. Retailer shares link with cust., re-shares 2. 2GUD leads existing cust.
  • 1. Cust. views selection, talks to Retailer2. Purchase made, Retailer prepares package3. Non-FBF fulfilment and BAU post order
  • Cust. Exp.
  • this benefits 2GUD a lot...
  • We get new supply, customers, lower CAC, not to mention helping Retailers in this time...
  • I already said let's do it.. Why is he overselling?
  • Deepak is now really happy..
  • Do I really need this physical store now?
  • Re-using constructs available or being built in parallel. Can be launched with manual efforts to check hypothesis.
  • Questions...
  • 1. Will Deepak drive customers to store2. Will these customers convert better3. Will this help drive CAC down?
  • And so are hundreds others like him...
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