Sport focused Mass Media - How it influences everyday social behavior
History and culture are important
Colin Kappernick kneeling for justice
LeBron James emotional reaction to wining the championship in his home town of Cleveland - "Cleveland, this is for you!"
LeBron James funded a school in Ohio for at risk children
Kevin Durant's charity foundation and his work with other charities
Sport focused Mass Media - How it influences social behavior examples
Kevin Love speaks out about his depression
A-rod discusses doping, therapy, and his recovery
Michael Phelps details his struggle with anxiety and treatment
Kobe Bryant's 20 year loyalty to the LA Lakers
Pro athletes come together to raise money for Covid 19 relief by donating memorabilia
Sport focused mass media shows athletes acting in ways that both reinforce or break down gender roles
Hyper-ritualization occurs when events like the Olympics are televised and people see and hear about the athletes and their success stories
Athletes use mass media to connect to fans and create an illusion of intimacy with them, called para-apparent social interaction.
Sport focused Mass Media - connection to iteractionism
For sport fans, mass media enhances and gives meaning to their lives and affects their socail behavior and their values
Sport focused mass media creates verbal discourse among fans about players, their personal situations, and their professional skills.
People see athletes as role models and this gives meaning to their lives and affects their actions
ProsAthletes' visibility in mass media allows fans to connect to them, and their actions give meaning to peoples lives and influence their social behavior. This can lead to improved self esteem, self perception and self worth.
Sport focused Mass Media - the good and the bad
ConsAthletes are not always the best role models. When mass media publicizes their bad behaviors like use of enhancement drugs and abuse of family members, it can create a negative discourse, meaning and social behavior.
Work Hard on and off the field. Believe in yourself. Stay in school.
Help others that can't help themselves.
Family comes first
Lebron James
Interactionism in action!
OMG! I want to be just like you when I grow up. My friends and I watch all of your games and follow you on Instagram. I gave my allowance last week to your foundation. I love how you are always helping people in your community and I have signed up for community service through my school.
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