The noren wakesystem has encouraged the creation of a host of shops that take after successful owners, the branch shops serving as an indicator of both the success and generosity of the original owner.
Successful Ramen Shop
Successful Ramen Shop
This system offers young ramen workers the hope of a stable if not particularly lucrative future in the form of small business ownership.
Although many small-scale eateries, such as the common Japanese diner (taishu shokudo),have folded since the 1990s due to competition from fast-food industry’s success in cost cutting and economies of scale,
McDonald's Fast
many young Japanese continue to take up training at successful ramen shops with the intention of eventually opening an independent branch. In this way, the ramen shop as a place of employment for ambitious young workers who are not interested in or ineligible for joining the ranks of thecorporate world has emerged as one of its most significant features since thedownsizing of the 1990s.
Ramen Ramen
The anticorporate elements of the noren wake system and the food’s inclusionin the Slow Food movement since the 2000s have endowed the production of ramen with apolitical valence that may well be viewed as leftist,although the ramen poems, store names, samue, and hairstyles of ramen chefs aredecidedly right-wing.
Ramen is therefore at the fulcrum of a rapidly changing national identity in Japan that is defined by a new, reality television-inspired sensibility toward history, mixing and matching elements of a “Japan” that is as much the product of foreigners’ expectations as anything else.
Ramen
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