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- Bright Bag
- Social Learning Theory (Social motivation): This theory states that we have the motivation to want to fit into a group. In this commercial, this theory is demonstrated with the bags being advertised as the "latest" and "trendiest" implying that they are the norm. In a sense, these words also tell the consumer that this bag has made many others happy, as it is so commonly bought, and will make them happy as well.
- It's back to school season and the perfect time to buy the latest and trendiest, Bright Bags!
- Bright Bag
- Psychodynamic Theory (Psychological motivation): This theory states that we are motivated by our unconscious mind. When the advertiser here promises consumers of success when buying this bag, she could be evoking unconscious emotions within certain people who may have experienced failure in the past. Those memories could have caused them to develop a mindset to always try their absolute best now which only makes this product even more appealing.
- It's perfect for organizing notebooks, binders, and all types of stationary to help you succeed in everything you do!
- Bright Bag
- Incentive Theory: This theory simply states that motivation can be caused by the promise of rewards or punishments. In this commercial, the advertiser's offer of free customization along with an order can be seen as a reward that may interest many potential buyers. These types of marketing styles are generally favored by consumers because it saves them money while additionally benefiting advertisers by making the purchases of their product more likely.
- Buy your Bright Bag today for just $39.99 and get a free custom decal on us!
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