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Storyboard Text

  • Meet Jerry, Jerry lives in Detroit with his wife and son.
  • Jerry has been on the lookout for a new car. There's been a few spots on TV that have caught his eye. 
  • Jerry sees a Buick commercial and it brings back childhood memories of working on his dads car.
  • Jerry calls up the local dealership and has to wait on hold. Jerry's impatient and he hangs up.
  • Jerry runs over to his desk and pulls up YouTube and tries to click on the button on the ad and it doesn't work! Jerry is mad.
  • Let's watch it a different way....
  • I'll meet you at the Buick dealership at 2pm Jerry!
  • Jerry goes on Facebook and clicks on a Buick Ad reminding him he is ELIGIBLE for a GM Employee Discount because of his dad working at GM all those years back.
  • When Jerry clicks on the FB Ad it takes him to a landing page that further incentivizes him to get an additional $300 off a car if he gives them his contact information. 
  • Jerry's contact information goes directly into the dealership CRM & sends an immediate text message to the sales department where he schedules an appointment to buy his NEW car! 
  • Jerry's a happy guy. He's got a new Buick.
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