Storyboard Text
- Hook
- Our Audience
- The Main Story
- Cover your mouth when you cough!
- Why are you at school if you're sick?
- Start out with a pig family starting to get sick (possibly three little pigs), and then have a boy make contact with the pigs.
- Main POINT
- Your friend will be okay, but you should stay home and rest next time! You could've put many people at risk.
- Our main target audience is comprised ofchildren, young adults, and elderly individuals since they are most at risk of infection and disease.We hope to especially target those who are at high risk (younger than 5, older than 65, pregnant, or those who have chronic conditions like asthma). Therefore, we will have our PSA situated in an elementary school with children younger than 5 and with asthma involved.
- Scale/Impact
- A child becomes sick because they’re unvaccinated and had close contactwith infected swine. He doesn’t go to the doctor, keeps going to school, and gets everyone else sick. In this scene, he coughs and the other kids are upset at him for coming to school sick.This is especially bad for their friend who has asthma (high risk individual) who is depicted as the red-haired boy.
- Call to ACTION!
- The boy learns that his friend is in the hospital because he has asthma and is really sick from the swine flu. He learns that he could have put all the other kids under 5 and their families (pregnant women, babies, and people over 65 years old) at risk because he was not vaccinated and did not stay at home to recover. The lack of preventative measures will be emphasized.
- People are lining up to get their flu vaccinations after the swine flu outbreak in the boy's elementary school. We will display statistic: theCDC estimates that from 2009 to 2018, the swine flu has caused 100.5 million illnesses, 936K hospitalizations, and 75K deaths.
- The boy is now getting vaccinated for the flu every year. Our call to action is for people to get their flu vaccines, wash their hands, cover their coughs/sneezes and stay at home and rest when they're sick!
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