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- James and the team are reflecting on their work and success
- And with that being said, we have found the prefect product that will do exactly that!
- We have collected information and have done a lot of research to create products that will include older women in China
- James is running a research combined interview, and collecting data from older women in China for apparel development...
- James has created design strategy framework developed from the research
- What is your core values and signature elements within clothing?
- The data that I have collected has helped me understand women in China and their reasoning for what they wear!
- James has created design strategy framework developed from the research
- 1.Signature Elements2.Design Principle 3.Visual Positioning 4.Core Values
- After finishing the interviews with 27 Beijing women (55-70 years old) , James focusing on their responses surrounding Functionality, Aesthetic, and Sociality
- Design ethnography is defined as "a way of understanding the particulars of daily life in such a way as to increase the success probability of a new product"... With this data my team and I can do exactly that!
- I have created design strategy named WASS (wearability, aesthetics, self- consciousness and social surroundings) developed from the template of apparel design criteria for aging
- This is a list of what W.A.S.S. covers, which can help my team and I successfully created products that will bring older women in China in our stores and purchasing products!
- ComfortConvenience Health ConcernDesign Orientation Age Appropriate Design Item MatchingChanging Lifestyle Self Expression Cultural Influences Less Celebrity Effect
- W.A.S.S.
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