Stories I'd like to follow
Storyboard Text
- Boredom....
- I have to know more about this.... I love Alec Baldwin!
- Engagement
- This is intriguing... Does he have to go to jail?
- Discovery of new "Follow" feature
- Don't miss out! Follow this story as it unfolds in the future
- Sarah has finished work for the day and is scrolling her socials for entertainment on the bus ride home.. She spots a story shared by one of her friends on her Facebook feed about the Alec Baldwin manslaughter case.. She clicks the link to find out more...
- Consideration
- I like the idea of keeping up with just this news story as I don't want to know about all the other boring things...
- The link takes Sarah to CNN's site story page, she continues to read the article...for a few minutes...
- Action
- Sarah notices a new "Follow" icon beside the usual share story options.When she clicks on the icon, the site knows she's not logged in and explains what the icon does: "Follow this story as it unfolds - get notified via Email or WhatsApp"
- Engaging my work friend with my story
- Sarah gets distracted as her bus stop has arrived. She is thinking about the story as she walks home.
- Sarah selects the option to follow her story via WhatsApp. She enters her mobile number, and gets a unique WhatsApp chat group thread named "Alec Baldwin Charged"
- Later that night as she's about to go to sleep, Sarah gets a new link shared to her via the WhatsApp Story Chat with another breaking update on her story - she decides to add her work friend to the WhatsApp Chat so they can both discuss together.
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