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TripAdvisor

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TripAdvisor
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Storyboard Text

  • Big Bets, Small Steps: How to Win Product Roadmaps
  • What strategy can help us achive product Growth
  • Ravi Mehta
  • I say Big Bets Small steps
  • Increasing in Paid search Costs due to Booking, Expedia Trviago.
  • Organic SEO and content loop hitting diminishing returns as Googles priority shifts to paid SEO
  • Major Hotel chains are consolidatingTrip Advisors Hotel segment (85% revenue) is facing headwinds due to competitors
  • Year 2015 + Problems for Trip Advisor
  • What strategy can we pick
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