Liu Wei

Liu Wei

Storyboard Text

  • Finland is a country with a long tradition of commercial fishing. Fishing is its largest industry followed closely by tourism, and technology.
  • P&STrawlers (PST) is a family business that operates in the fishing industry in Finland, run by Pekka Heikki’s family. Today, PST owns three trawlers and 40 employees.
  • Pekka is responsible for all activities relating to PST’s trawlers and crews; his sisterTapio is responsible for other areas of the business, including marketing, finance and administration. 
  • Pekka
  • Tapio
  • Pasty
  • Shae
  • PST aims to preserve fish stock for future generations and tries to create a friendly working environment. They follow a paternalistic leadership style mixed with democratic features.
  • Pekka and Tapio, each own 40% of the company shares, and their parents own the remaining 20%.
  • Pekka 40%
  • Parents 20%
  • Tapio 40%
  • They also directly sell their fish to Presto, the country’s biggest supermarket business, by a fixed contract. They also have fixed contracts with restaurants and hotels, in order to retain customers as the market is highly competitive. However, these fixed contracts do not account for the fluctuations in market price, which can be a negative for the business.
  • PST’s fishes are high quality and generally sell at a high price. The fish are sold in local fish markets to hotels, restaurants, fish shops, and local residents.
  • 
  • Onemajornegativeinternalfactoristhe high costs of fuel for the trawlers, salaries, and rents for the office building and warehouse. Additionallythere are costs for repairing equipments when broken.
  • There are several external factors that affect PST negatively. One major factor is government regulations. These include quotas, trade agreements allowing foreign trawlers to catch more fish and increasing competition, regulations that increase family's personal liability, etc. Other factors are weather, the global trend in overfishing reducing market price, risk of accidents, high fluctuations of market price, and how equipment can be damaged to be repaired, losing money and time.
  • Government Regulations
  • On the other hand, positive factors for PST Include: The family's strong determinationIn the past, careful money management of money enabled the business to overcome threatsLoyal and hardworking workforceUses latest technologyMarket trend of people switching from eating meat to fish.Low labor turnoverPST's ethical management of the business can be supported by the government
  • Our employees experience extrinsic motivation of high salaries and bonuses, as well as intrinsic motivations such as a sense of teamwork. They are also well trained by us, allowing for high job satisfaction and loyalty
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