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  • Slide: 1
  • I signed up in seconds — no payment upfront, no fear of being locked in!
  • Pain Points
  • Scenario
  • Hesitation to pay for something she hasn’t testedLong sign-up forms are a turn-off
  • Rosemary taps “Activate Free 7-Day Trial.” Confirmation message with zero charges.
  • Gains
  • One-tap activation + no upfront cost = low-risk trial
  • Slide: 2
  • “It actually worked — smooth video calls even on the train. Why didn’t I try this earlier?”
  • full bars + pop-up: “Boost Active ✅
  • Gain Points
  • Scenario
  • Riding underground, this time with full bars. App sends: “Underground Boost Active”
  • Immediate value delivery + visual confirmation of success
  • Slide: 3
  • Nirvana add on for reliable connectivity is one of my best decision! Predictable costs, no hidden fees, quick and easy sign ups. I don't have to worry about my connection anymore! I'm telling you it is so worth!
  • Successful Matrix Achieved
  • Scenario
  • ✅ Time taken from first visit to sign-up reduced✅ Increase in successful service activations✅ Reliable connectivity✅ Number of users who sign up for trial AND convert after trial
  • Rosemary confidently using phone on campus 👥 Recommending Nirvana to friends as it offers quick and reliable customer support and perfect for students on a budget 🎯
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