The FST top management and account leads meet to discuss sales strategy.
Automotive tech companies are a fast growing market and we've only been focusing on the GMs and Fords.
OK great!
Team, we want to focus on these new customer types in the next 3 years. Stefan, as key account manager you'll be taking care of AutoTech.
Hi Rob, it's FST, we'd love to discuss how we can help AutoTech.
Meanwhile... at AutoTech HQ in silicon valley...
AutoTech Current Filtration Suppliers Spending 2016-2017Bay Area Filtration $ 5MFilters 4U B2B $ 3.2M
FST... yes... I remember... I'm afraid you're too much like those other traditional suppliers, not flexible, too slow and contracting is hard. We have more flexible suppliers already.
This is the bay area, why did this guy wear a suit?
Stefan moves to the Bay Area and arranges a meeting with AutoTech to restart the relationship.
Ok, we need help with this Gasket challenge we're struggling with.
Rob, give us a chance, I want to show you how flexible we can be. We really want to partner with you and show you we can make an impact.
Palo Alto Café
Brian the Application Engineer receives the work order.
Plus supply chain delays due to sourcing new parts and materials.
We need completely new tooling for this - and we have a backlog of customer orders, so it's going to take 9 months.
Meanwhile in the FST legal department
I'm worried AutoTech will not accept our NDA terms.
Larry in finance is having his own problems working with AutoTech.
AutoTech wants fast production cycles which doesn't fit with our payment system. How are we going to get paid?
2 weeks later... Rob receives the proposal for the Gaskett job from Stefan.
Dear RobOur proposal is attached. You'll need to sign our NDA, production will take 9 months we we need clear payment instalments. I'm sorry we can't be flexible with that. - Stefan
This is terrible - exactly what I feared!
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