Marketing Class
Storyboard Description
For a small project and try out
Storyboard Text
- Yes! a friend has it and now she does not need internet, cable or satelite
- You can get all local channels plus any other channel from, sports, movies, news, comedy, and other without restrictions !
- Have you heard about the new All in one TV box from phone service provider?
- Also you get HD quality video and surround sound with immediate downloads from hundreds of movies and TV series. I can watch it on my own time and works for hectic schedule as our's
- The best parts is that there is no hook up required because it is a plug and play and is as affordable as my current TV service provider with more options
- The new, revolutionary , affordable, and independant " TV box " is here.
- • Available for every home in major cities • Using its own signal with no extra charge • More than 50,000 subscribers • Infrastructure to support over 2 million subscribers using HD quality and download as fast as 4G/LTE • Demand growing at 2,000 new subscribers every month • Designed in America to the highest FCC standards and energy star efficient • Manufacturing plant in India • Sales by phone and internet • Subscription with over 60 channels and adding 1 channel per month
- All major credit cards accepted
- TV box supports compatibility with PC, smart phones, and tablets
- Supports HDMI connection, Bluetooth and transmission using its on WiFi connection
- Available everywhere you have a screen and 110V AC power
- Available all year long no matter what kind of weather out there
- Weaknesses • Other strong copetitors in the entertainment industry • Not as many channels as other sources • Market precess and brand recognition low
- Strengths • New product inovation • No ther purchases needed • Strong demand for entertainment
- Threats • Newer competitor with sith same technology • Expensive contracts with HBO, and othercompanies • Cheper sevice from cable companies
- Opportunities • Expansion with other enterntainment partners • Demand to grow for on demand entertainment • New markets outside the US
- Our strategy is to capture the 4.3% from other and Rouku 13% in the first 3 years
- Competitors by market position
- Data from Rayburn D. (2014)
- Reference Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Rayburn, D. (2015). StreamingMeadiaBlog.com. Retrieved from http://blog.streamingmedia.com/2015/06/appletv-market-share.htm Warren, C. (2011). Mashable. Retrieved from http://mashable.com/2011/02/14/streaming-media-comparison/
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