Product development focuses on two arenas: creation and innovation. Both are expensive and eat up time. Rather than build a product prototype or invest in a new process, your organization can share a storyboard.
Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.
You've got great ideas, but don't know where to go. Don't worry, Storyboard That has an excellent resource for product development and establishing yourself in a market.
Start at Part 1: The Elevator Pitch of Storyboard That's Illustrated Guide to Product Development.