Product Solution Benefit Template

Product development focuses on two arenas: creation and innovation. Both are expensive and eat up time. Rather than build a product prototype or invest in a new process, your organization can share a storyboard.

You've got great ideas, but don't know where to go. Don't worry, Storyboard That has an excellent resource for product development and establishing yourself in a market. Start at Part 1: The Elevator Pitch of Storyboard That's Illustrated Guide to Product Development.

This is the fourth part of our Illustrated Guide to Product Development series. Part of product development is understanding your customers. Customer Journey Mapping is the process of looking at the end-to-end series of events that make up the entire story of before your product/service, using your product/service, and after. These maps can become quite long and involve many actors or personas. They may not even be linear. By examining these different customer journeys, it is possible to identify key use cases that your product/service needs to do incredibly well. This should include anything that is currently causing a lot of customer grief (often for no good reason), and use cases that really improve the core product offering.

A template is a pre-formatted guide that can be used again and again. Blank templates for graphic organizers are especially useful because you do not need to recreate the same thing over and over, and they can be used for many purposes.