Customer Acquisition Storyboard- AIDA(OR) Example

Updated: 1/30/2014
Customer Acquisition Storyboard- AIDA(OR) Example
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Storyboard Text

  • Where are you visible? How do you rise above the noise?
  • ATTENTION
  • ATTENTION
  • Click Me!
  • Interesting Content
  • What piques the customer's interest? How? Why?
  • INTEREST
  • ACME CO
  • Tic
  • Tac
  • Toe
  • Are you connecting with an important problem scenario?
  • DESIRE
  • Acme Co seems to really solve my ______ problem
  • What do they have to do to buy? Is it as simple as possible?
  • ACTION
  • Place Your Order
  • ACME CO
  • What does the user have to do to get initial reward/gratification?
  • ONBOARDING
  • And the product is great.
  • This is easy!
  • To get started ...
  • ACME CO
  • Option 1
  • Option 2
  • How do you ensure the user stays happy and active? Shares?
  • RETENTION
  • You have been using Acme Co for 3 weeks. Here are some more tips. Share?