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- Hello marketing team! Francesca’s skincare wants to come out with a way to advertise our skincare line!
- First, we must consider if we want it to be direct-to-home advertising or out-of-home advertising!
- We should do out-of-home advertising we should make a billboard. This way, we won’t have to pay for ads on tv, and there will be less expenses in the long run.
- Okay, the last rule is to get action. We must put where people can buy our skincare, and our social media on the billboard to ensure that people know where to go if they wanted to buy something.
- •Okay! Now we must consider the rules of advertising. The first rule is to attract attention. We should make a billboard and put it on the side of the highway, that way it can attract thousands of people driving everyday.
- Good idea! The second rule is to gain interest. We must make the billboard colourful, not boring. We must make sure that it is eye catching. We need to put our skincare brand name in bold letters and make sure to include our logo. We should include our slogan, that way people are interested about our skincare.
- Great! The next rule is to build desire. We must name the benefits to choosing our skincare. We can include how it is cruelty free and made with all natural ingredients.
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