WFCF

WFCF

Storyboard Description

video storyboard

Storyboard Text

  • VO: Food labels are confusing. Organic? Humanely Handled? Cage Free? What do they all mean? Do they even mean what you think they mean? At Where Food Comes From - we're here to say that .......
  • Swirling Labels of Confusion
  • Hi. I'm Leann Saunders and I'm the Co-Founder and president of WFCF. And, I'm a mom, and our mission at WFCF is to help build consumer confidence in the labels they read. At WFCF, we may not be able to tell you what all of these label nuances mean -- but we can tell you that you'll never know unless you know the source of your food. And, that's why we provide Source Verification.
  • Zoom in on: Farm Scene VO: Explain Source Verification So, what happens between the time we verify the source of your food and the time it gets to your store? Quite a lot actually ... Here's a look at the steps that occur in a typical food supply chain:
  • Insert video graphic depicting supply chain process.
  • So why should you care about where your food comes from? WFCF helps support real people, real farmers and ranchers and helps promote a sustainable and ethical food supply as well as the livelihoods of those with most important job of feeding our world.
  • How do you find WFCF products? Simply look for the WFCF label, or check out our website for a list of source verified suppliers. No WFCF products in your market? Demand them, here:
  • Video of Heinen's - where to find the label. Graphics of other WFCF suppliers/products (ie Gerber, etc.)
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