This, Then, That, Result Long
You can find this storyboard in the following articles and resources:
Explaining Unexpected Results with Framework Templates
By Aaron Sherman
Customers often interact in amazingly creative ways to products and services rather than following your carefully designed plan. There can be unexpected results from various analytical tests, that may not be able to be explained with just numbers. By visually showing the process of what you think is happening, it helps share a hypothesis with others and shed light into what happened during a test. These insights can lead to new products or fundamental changes in your business model.
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Storyboard Description
A starter template to fill in what happened versus the expected result.
Storyboard Text
- CONTEXT ABOUT SITUATION
- Because of _________ I want _________.
- ATTEMPTED SOLUTION
- So I ___________.
- THEN SOMETHING HAPPENS
- But then, ___________.
- AND THEN
- So then I ___________.
- ODD RESULT
- Which caused ___________.
- RESULT IMPACT
- That was awful, I won't come back!
- Even better than expected!
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