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Storyboard Text
- Attention
- I have too many of my child's old clothes and nowhere to store it,
- I just bought and donated my child's clothes for the new year through Thrift Nation.
- Interest
- Desire
- I can both donate and buy very affordable clothes for my children.
- Our audience are families with children. Initiatives and promotion within schools will directly target the intended customers.
- Action
- www.ThriftNation.com
- Order Confirmation
- An easy and simple website which allows the user to donate and buy a wide selection of clothes, through a subscription.
- Onboarding
- Wow, I've just donated clothes and have received store credit.
- All clothing sold will be at a very affordable price, much less costly than those found in stores on the Highstreet or online. It is also a sustainable practice, reusing old clothes.
- Retention
- www.ThriftNation.com
- To: The customer
- New clothes that we think you might like...
- Purchasing is as simple as any online store, where the user can simply click to buy and wait for delivery. Donations will be equally as easy and the user can send or drop the donation to a collection point.
- Through donations, the customer can gain store credit. Incentivising the customer to both donate and to also make a purchase.
- To retain customers, there is a subscription that will give customers regular updates on any new clothes for them, from purchase history. There will also be more incentives on the clothes that you donate.
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