remediation
Storyboard Text
- I Blieve In Brand Appeal
- Hello there, I'm here to talk to you about the influence that brand appeal has on you when purchasing items
- APPLE Inc.
- More specifically, the brand appeal of Apple's iPhone
- You see, Apple's iPhone has become one of the most popular phones on the market, giving apple a certain rep as being the "go-to" smartphone maker
- In reality, Apple has been able to develop dominance over the industry mainly through the use of cult marketing brand appeal.
- However, to the disblief of many smartphone consumers, Apple hasn't been able to sell the iPhone so well based on its product functionality.
- Woah look at that awesome new phone
- Brand names play an enormous role in how we choose which products we want. The products that trigger an emotional connection tend to sell the best-showcased above.
- Apple Store
- I'm so cool
- Wow that expensive...
- Our consumer here has chosen to purchase Apple's iPhone because he has connected the emotion of feeling cool with the brand
- That'll be $499
- New Androids Now $299
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