here is a chair, and it is made of a lot of materials
Form Utility: Changing raw materials or putting parts together to make them more useful.Fabric/Leather, Fluff, Metal, Plastic
Slide: 3
I buy my chairs at this furniture store called IKEA!
Place Utility: Having a product in a convenient place for customers to buy itPlaces like Ikea
Slide: 4
I love how Ikea is open for a couple hours after I get off work so I can look at all the chairs they offer.
Time Utility: Having a product available at a certain time of year or convenient time of day.People shop for chairs at different times, but mostly in the afternoon.If the chairs are ready to purchase and available in the afternoon, they get more business.
Slide: 5
I would like this chair for $20 please.
Possession Utility: The exchange of a product for some monetary value.Using cash or cards to buy chairs.
Slide: 6
Aparently the chairs on sale are made of gold, so I am going to buy them.
Information Utility: Communication with the consumer about your product of service.Making people aware your product or service exists.Ads for chairs and commercials for chair sales.