Crystal wants to market her evening gowns to a wider audience but doesn’t have the market visibility to do so.
GOWN OF THE WEEK
1 MILLION VOTES
She uploads a quality photo of her evening gown, along with specs, description, her profile etc. She also enter the selling price based on the recommended price range, and post it to the Thimble website
DESIGN TECH SPECS
Thimble displays her evening gown along with all the other 12 gowns from the week’s competition entries.
Crystal’s gown gets the most votes from consumers and she wins the best gown of the week award which is displayed as the gown of the week on the website.
Thimble forwards the gown design specs to the manufacturer, who creates the gown and drop ship directly to the customers who have placed the order
Crystal gets to track the performance of her designs, and market analytics numbers. Thimble also shares the analytics data of her gown with Target, H&M, Zara etc. and gives her exposure to these big brands.