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MKT 571 2

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MKT 571 2
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  • They must create relationships with buyers and suppliers to ensure solid placement in such a small market.
  • Through competitive analysis, Woodchuck determined they must continue to grow and provide the best ingredients to make its cider.
  • This campaign will encompass traditional advertising with consumer awareness via social media. This will campaign will also take the company to the international level which increases brand awareness.
  • Woodchuck is aware that it must compete with substitute products. As such the company will continue its line as is with the addition of a PR campaign.
  • Finally, Woodchuck will establish more partnerships with additional retailers to assist in increasing its presents in the beverage industry.
  • To further assist the company, Woodchuck will continue working with distributors to include gas stations and convenience stores. Additional availability to restaurants will also increase.
  • In closing, if there are any questions please feel free to ask them. Woodchuck appreciates your time and consideration of their communications plan.
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