The 60 second advert is specifically targeted at the 18 to 55 age bracket both Male and Female with Children. The purpose of this advert is to show that it's child's play to use the Nicorette Quickmist Spray and that if you continue to smoke you will miss out on those special times with your children. The subliminal message is that your children don't want you to smoke either.
Storyboard Text
Ally Comes Home From School
Derrick Is Conflicted
HEART BEAT
Cigarette Box
HEART BEAT!
Ally walks up the path with her school books
Nicorette Quickmist
HEART BEAT!
Derrick looks at both the Nicorette Quickmist and Cig Box
Ally Rushes Into House
Closeup of the Cigarette Box
Derrick leans Forward
HEART BEAT
Closeup of the Nicorette Quickmist Spray Bottle
Ally rushes in to see her dad
Derrick leans forward to pickup the cigarette packet
Ally Stops Her Dad
No Daddy! No Daddy!
Ally Gives Her Dad Quickmist
Ally Giving Her Dad Instructions
Open Your Mouth, 1 Spray
Ally stops her dad from taking a cigarette and puts the packet back on the table
Derrick Using the Quickmist
QUICKMIST SPRAY
Ally gives her daddy the Quickmist bottle
Ally Giving Instructions
Close your mouth Daddy. Don't swallow
Ally gives her daddy the Quickmist bottle
Ally Giving Instructions
60 seconds Daddy
Closeup on Derrick using Nicorette Quickmist Spray
Closeup of Ally talking to her Daddy and giving instructions
Closeup of Ally looking at her watch
Clock Ticking to 60 secs
Ally Grabs Her Dads Hand
Derrick Picks Up the Cig Pack
Extreme Closeup as Clock ticks to 60 seconds
Derrick Throws Out The Cig Pack
Ally puts the Quickmist bottle down and takes her Daddy's hand
Derrick Playing with Ally
Ally gives her daddy the Quickmist bottle
Nicorette Quickmist Tag
Closeup of Derrick throwing out the Cig Pack
Midshot of Derrick and Ally playing on the swings
Nicorette Quickmist Tag
Nicorette Quickmist Do Something Incredible!
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