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  • CCA
  • CCA - let's develop an authentic video highlighting women in hemophilia, and of course Pfizer's commitment. 
  • Let's get creative and salvage this. Tim, can your team handle it? 
  • We're on it. We'll work around the clock to make something engaging. We're thinking some kinetic typography should be the duct tape we need to fix it!
  • We're on it. Let's do a global Google Hangout with women affected by hemophilia. Pfizer RD's CDO can moderate.
  • Pfizer Client
  • 9:00 AM
  • 9:00 PM
  • Besides the bad wifi, we are ALSO missing a participant. She is 20 minutes late!
  • Let's move upstairs and hope she signs on by the time we're ready...
  • iCS worked night...
  • ...and day, with multiple rounds of edits to create a video that clients and their leadership team could all stand behind. 
  • And then, World Hemophilia Day arrived...
  • I can't believe we are finally finished with that video. I thought this project would never end!
  • The video posted on YouTube this morning, and was shared across all of Pfizer's internal and external channels! I hope it performs well!
  • 800 likes, 600 shares on Facebook
  • World Hemophilia Day Video Results
  • Nearly 2.5K+ views
  • 
  • A VERY happy client
  • Admiration and praise from Pfizer leadership and colleagues
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