Part 1
Storyboard Text
- CCA
- CCA - let's develop an authentic video highlighting women in hemophilia, and of course Pfizer's commitment.
- We're on it. Let's do a global Google Hangout with women affected by hemophilia. Pfizer RD's CDO can moderate.
- Pfizer Client
- The day of the Hangout at Pfizer offices...
- I tested this a million times, but now our connection is not working!
- Besides the bad wifi, we are ALSO missing a participant. She is 20 minutes late!
- Let's move upstairs and hope she signs on by the time we're ready...
- Can anyone hear me?
- Wifi is shotty at best, but we'll have to make this work.
- Hello?
- The next day at CCA...
- Bad news...iCS reviewed the footage and it's really spotty. I'd say 80% is unusable.
- This can't be happening! I'm calling Google, maybe they can fix it.
- ...at Google
- Yea, sorry, there is absolultely nothing we can do!
- Let's get creative and salvage this. Tim, can your team handle it?
- We're on it. We'll work around the clock to make something engaging. We're thinking some kinetic typography should be the duct tape we need to fix it!
- iCS worked night...
- ...and day, with multiple rounds of edits to create a video that clients and their leadership team could stand behind.
- And then World Hemophilia Day arrived...
- I can't believe we are finally finished with that video. I thought this project would never end!
- The video posted on YouTube this morning, and was shared across all of Pfizer's internal and external channels! I hope it performs well!
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- World Hemophilia Day Video Results
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