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  • CCA
  • CCA - let's develop an authentic video highlighting women in hemophilia, and of course Pfizer's commitment. 
  • We're on it. Let's do a global Google Hangout with women affected by hemophilia. Pfizer RD's CDO can moderate.
  • Pfizer Client
  • The day of the Hangout at Pfizer offices...
  • I tested this a million times, but now our connection is not working! 
  • Besides the bad wifi, we are ALSO missing a participant. She is 20 minutes late!
  •  Let's move upstairs and hope she signs on by the time we're ready...
  • Can anyone hear me?
  • Wifi is shotty at best, but we'll have to make this work.
  • Hello?
  • The next day at CCA...
  • Bad news...iCS reviewed the footage and it's really spotty. I'd say 80% is unusable.
  • This can't be happening! I'm calling Google, maybe they can fix it.
  • ...at Google
  • Yea, sorry, there is absolultely nothing we can do!
  • Let's get creative and salvage this. Tim, can your team handle it?
  • We're on it. We'll work around the clock to make something engaging. We're thinking some kinetic typography should be the duct tape we need to fix it!
  • iCS worked night...
  • ...and day, with multiple rounds of edits to create a video that clients and their leadership team could stand behind.
  • And then World Hemophilia Day arrived...
  • I can't believe we are finally finished with that video. I thought this project would never end!
  • The video posted on YouTube this morning, and was shared across all of Pfizer's internal and external channels! I hope it performs well!
  • 
  • World Hemophilia Day Video Results
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