A little, young, Victorian boy is sat on the steps cleaning his favourite shoes. He is happy as he loves shoes.
Sneaker Pharm Fourth Scene
Boy is playing football with his mate in his favourite shoes. Camera has to show the happiness on his face and a close up shot of his shoes so that it is clear that the advert is focusing around the memories of the shoes.
Sneaker Pharm Fifth Scene
Old man sees the same shoes he used to wear when he was younger in the window of a shop and it makes him think about the memories that he had with them. The first two scenes are the flashback.
Sneaker Pharm Sixth Scene
Man has rushed home so that he find his old tatty shoes. He looks online for a shoe cleaning place, finds Sneaker Pharm.
Enters Sneaker Pharm the next day and asks Vinnie to clean his shoes. Only £30 for the premium package and he is over the moon with how Vinnie is interacting with him.
Gives his shoes back to him. They look brand new and the man is so happy with the results of the clean.Cuts to a black screen then up comes the Sneaker Pharm Logo along with the strapline.