Dave Project 1


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Storyboard Text

  • The Dark Ages
  • The 21st Century
  • Disrupted
  • New comer
  • . Find my perfect christmas present
  • Ad - OurStore - Find your perfect gift for Christmas at OurStore OurStore - the best shop for all the Christmas Presents you need..... OurCompetitor1 - alright stuff for Christmas.... OurCompetitor2 - some ok stuff for Christmas....
  • OurStore - Similar things to what you've bought before...... What do others buy - OurStore top product
  • Are we living in the dark ages if digital isn't part of what we do?
  • We need to move fully into the 21st Century by understanding what opportunities and threats digital presents; identify what I need to do to lead in this new age; and what my customers and staff need for us to thrive...
  • What does it all mean?
  • My company happily staying as it is..... then boom!! a newcomer disrupts the industry and we're playing catch-up
  • So much choice.... So much to consider....
  • We used to think it was about how we needed things done... we were wrong
  • It's about what our customers want and need. Those customers should drive what we do and how we do it. Times have changed, customer behaviours have changed, and we need to change too
  • Our digital customers too (adverts being displayed; first in the search result set with the most compelling offers)
  • New generations are using different channels to find out about things and discuss services and products. Are you listening? Are you taking part? Are you responding?
  • What data have we got about our customers? Where can we get more? What does it tell us? How do we act on it?
  • There's so many things to think about..... There's so much choice for digital tools.... Which one is right for our needs? How do I find out?.........
  • We need to think and act differently. How we work together, how we work with others. Where we work, the tools we work with
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