Selling Storyboard :)
Storyboard Text
- Good Afternoon!
- Hi! Welcome to InnerCity Fancy Clothes.
- I have a wedding to go to this weekend and i don't have any nice shirts. The main color that was recommended was black.
- I see you're looking at these nice dress shirts. Is there anything I can help you find?
- We have a great selection of dress shirts made from various high quality materials which offer great quality and comfort. Would you like to have a look?
- sure.
- STEP 1: APPROACHBegin a conversation with the customer.
- These shirt's do cost a little more, but that's because they are made from high quality materials and can be worn for years! So you can wear these even after the wedding you have this weekend.
- These shirt's are kinda expensive, don't you think? I can probably get a pretty cheap one at the thrift store down the road
- STEP 2: DETERMINE CUSTOMER NEEDSListen to customers' wants and needs.
- Sure!
- Well then, would you like me to ring you up at this register?
- STEP 3: PRESENT PRODUCTFeature: High-quality materials.Benefit: Great quality and comfort.Make suggestions.Mention a product feature and its benefits to the customer.Educate the customer on the product's features & benefits.
- Sure.
- Here's your receipt. If you would like to jot down your email right here, we can send you discounts and coupons.
- Would you like to buy a tie with that? It's 25% off when you buy the shirt.
- STEP 4: OVERCOME OBJECTIONSThe customer will have an objectionListen to the customer's concernsprovide the customer with details to address their uncertaintiesassist the customer in choosing the product best for them so they'll be comfortable with their purchase.
- That's true.. I could use a shirt that would last a long time..
- STEP 5: CLOSING THE SALEGet the customers' positive agreement to buybe patient-don't be pushy or annoying CLOSES:Which close-which one do you prefer?Standing room only close-the sale is only through ______ OR we have a limited supplyDirect close-I'll meet you at the register OR let's go to my office and work out the details.
- STEP 6: SUGGESTION SELLINGSuggest items or services that will save the customer money or that will enhance the purchase.STEP 7: RELATIONSHIP MANAGEMENTCreate a way to maintain contact with the customer after the sale
- Sounds Great!
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