Florence, 1402Giovanni di Bicci de' Medici walking through the streets
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Giovanni di Bicci de' Medici was a successful businessman, but he wanted more.
2. But who can we trust with our money?
1. We need a reliable bank that can support our growing economy
3. Gentlemen, I believe I can help you
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Giovanni saw an opportunity
3. I assure you, I will be the most trustworthy banker in Florence.
2. But can we trust you to manage our money?
1. I have the means to start a new bank. With my resources and expertise, we can make this a reality
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I would like a loan of 3000 Florins to invest in my textile business
Welcome to the Medici bank, how may I assist you?
Hurry it up over there!
Certainly, we can provide you with those funds.
And so, the Medici Bank was born
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The bank quickly became one of the most successful and respected institutions in Europe.
Listen Cosimo, the time has come for you to take over the bank. I am growing too old for this
You are okay father, and I am only 16, how am I supposed to take over the bank?
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Does that mean I have to take over the bank?!
It's Giovanni de Medici! He's been poisoned!
Why is that what you are thinking about right now?! Our father just died!
New Era Begins - Cosimo de Medici Takes Charge of Medici Bank After Giovanni's Death by Poisoning
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2 Years later
We must look to the wisdom of the ancient Greeks and Romans for guidance.
We must study their art, literature, and philosophy
Their approach to beauty and form is the foundation of all art.
In the early days of the Renaissance, a new idea was taking hold in Italy
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I believe that the pursuit of knowledge and culture of the ancients is essential to our humanity.
You have grown wise throughout your years, Cosimo.
Cosimo's commitment to humanist ideals would shape the course of the Medici family's legacy.
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At this point in time Cosimo has gotten older and it would soon be time for his son Piero de Medici to take over
Look Father! I'm getting better at swimming!
That's great Lorenzo but you shouldn't do that when it's just me around, you know I wouldnt be able to save you if you drowned because of my bad back.
After Cosimo's death, his son, Piero, took over the family business. But it was Piero's son, Lorenzo, who would become one of the most important figures in Renaissance Florence.
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Father, I want to learn more about banking and politics.
You are still too young Lorenzo, but I see a lot of potential in you.
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