Is used tocapture a quick, accurate picture of what’s happening right now.
What's going on right now?
Let's look into it!
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Basic Research
Is what answers fundamental questions about behavior.
Hmm.. why do people act the way they do?
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Experimental Research
First, we split everyone into groups that start out the same. Then—BAM!—we change something for one group and not the other. Finally, we check to see how that change affected them.
How was that?
I barley noticed.
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Correlational Research
is research designed to discoverrelationships among variables and to allow the prediction of future events from present knowledge.
Hey, these two things keep changing together. Do you see that?
If we figure out how they're connected we can actually predict what might happen next.
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Construct Validity
Wait… are we actually measuring what we THINK we’re measuring?”
Let’s check if our test really matches the idea we’re trying to study! If it does that’s construct validity!
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Statistical Conclusion Validity
Did the results really mean something… or was it just random chance?”
Let’s double‑check the numbers to be sure the conclusion is actually correct!
If the math holds up that’s good statistical conclusion validity!
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Internal Validity
If we’re confident about the cause and effect link, that’s strong internal validity!
Let’s make sure nothing else interfered with the results.
Can we really trust that this one thing caused the change?
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External Validity
Do these results only work here, or do they hold up in the real world too?
Let’s see if the findings apply to different people, places, or situations!
If they do awesome! That means we’ve got strong external validity!
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Threats to the Validity of Research
Every research study faces four sneaky villains:Construct Confusion when measurements don’t match the idea they’re supposed to measure; Statistical Slip‑Ups wrong or missing tests leading to bad conclusions; Internal Interference a hidden factor faking the cause; and External Limits results that only work in certain places or with certain people. Stay alert, researcher!
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Informed Consent
Before we start, let me explain what this study is all about
Here’s how everything will work and what you can expect...and most important you have rights! Let me tell you what they are.
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Debriefing
Thanks for helping with our study now let’s walk you through what the research was really about.
Here’s why we did it, how it worked, and what was going on behind the scenes
And don’t worry we make sure you leave without any confusion or negative effects.
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Animal Testing ethic
Scientists follow a simple rule when working with animals: use them only when it truly helps us learn, avoid anything that hurts them unless there’s no other option, keep them as safe and comfortable as possible, and only use them in classrooms when no video or demo can teach the lesson. Compassion is always part of the job.
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