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Dog gone it!

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Dog gone it!
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Storyboard Text

  • Problem Experienced
  • My dog ate part of a bushand really wish I could tell if it was poisonous before a costly vet bill.
  • Solution Search
  • I try the obvious solutioncalling a vetbutI cannot afford the bill but want to know that my dog is going to be ok.
  • Product Discovery
  • Oh I just foundDog gone it!by Jenn Dewhirst
  • Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
  • Product Experienced
  • All I do is hit this magic button...
  • For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
  • Problem Alleviated
  • A searchable poisonous plant directoryshows up in the search with information and suggestions.
  • Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
  • Beneficial Outcome
  • Wow! This product saved mea huge vet billand let mehelp my dog feel better with home remedies/ knowing what they ate isn't poisonous
  • Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
  • Magic Button
  • After the magic button is pressed, what happens from a customer perspective?
  • Why is the customer happy? What benefit to them was experienced?
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