Coupon codes hurt conversion rates
By examples, Updated
When websites have coupon code boxes, it encourages customers to go hunt for a coupon. Customers sometimes forget to come back.
Oh, I wonder what I can find on Google.
Coupon code for ______
Random other time waste
Broken coupon link
Funny picture website
2 hours later...
SHOOT! I forgot to go back and finish my purchase. Maybe tomorrow...
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