Coupon codes hurt conversion rates
Storyboard Description
When websites have coupon code boxes, it encourages customers to go hunt for a coupon. Customers sometimes forget to come back.
Storyboard Text
- Oh, I wonder what I can find on Google.
- CHECKOUT
- Coupon Code
- Coupon code for ______
- Random other time waste
- Broken coupon link
- Funny picture website
- Search
- 2 hours later...
- SHOOT! I forgot to go back and finish my purchase. Maybe tomorrow...
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