Coupon codes hurt conversion rates
Storyboard Description
When websites have coupon code boxes, it encourages customers to go hunt for a coupon. Customers sometimes forget to come back.
Storyboard Text
- CHECKOUT
- Coupon Code
- Oh, I wonder what I can find on Google.
- Coupon code for ______
- Search
- Funny picture website
- Random other time waste
- Broken coupon link
- 2 hours later...
- SHOOT! I forgot to go back and finish my purchase. Maybe tomorrow...