Persona
Storyboard Text
- Alex Johnson
- FrustrationsLimited budget prevents hiring of full-time cybersecurity experts.Current IT team lacks specialized cybersecurity knowledge.Past consultants offered generic solutions that didn’t fully address specific business needs.
- Demographics:Age: 38Location: Toronto, Ontario, CanadaEducation: Computer ScienceJob: IT Manager at a mid-sized e-commerce companyFamily: Married with 2 kids
- GoalsEnsure robust security measures to protect sensitive customer data.Implement an efficient and cost-effective cybersecurity framework.Comply with industry standards and regulations.
- HobbiesGolfPlaying Video GamesVirtual Reality
- Emily Nguyen
- Frustrations• The swift pace of the startup's growth has outstripped the internal team's ability to handle cybersecurity matters.• Previous attempts to implement security measures have been unsuccessful and were not implemented through a strategic approach.• Struggle to find cybersecurity solutions that are flexible enough to accommodate the dynamic and changing needs of a startup.
- DemographicsAge: 42Education: Masters in business administration.Job: CEO of a fast-growing tech startup .Location: Waterloo Region, Ontario
- InterestsTravelingSkiingReadingFashion
- GoalsSecure the company's intellectual property and customer data as part of the business scaling process.Develop and maintain a strong security posture that aligns with the innovative spirit of the startup.
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