THE SARAF BROTHERS
Storyboard Text
- we need to work together as a team always and be beside each other always.
- Rohit Saraf and Dhruv Saraf are the owners of Saraf Bothers which is a leading and successful company dealing in clothing and accessories. They offer their customers with a variety of options in the clothing sector varying from hats, shirts, coats to trousers, skirts and shoes. Their most selling item is knee-high boots and puffy skirt with ruffles which are de rigeur.
- This store had some amazing choices and at affordable prices. I got what I needed for the festival
- let me buy a few more designer clothes for the next month
- The main reason of success of the Saraf Brothers abroad was their leadership factor. They had always kept their team aware of the latest fashion trends in order to design clothes matching to the demand of the public. It was because of their leadership that kept the team's esprit de corps intact during periods of difficulty and uncertainty.
- Our customers are our first priority always
- A large part of the population of New York lead a Dolce Vita life. So The Saraf Brothers never really faced a sales or revenue crisis because people like those always intend to spend money on shopping on frequent occasions.
- We have always aimed at making the most of the opportunities available
- Besides designing haute couture dresses for their upper class clients, they also kept in mind the condition of the middle class and lower class people who couldn't always afford expensive clothes. They had a range of affordable clothing designed for them too.
- In an interview on being asked about the success of The Saraf Brothers, Dhruv said that their main focus has always been on populi vox since they are their customers and their preferences should always be given high importance.
- In the same interview, Rohit said that he and his brother have always believed in carpe diem which always kept them stress free and relaxed and accelerated their energy to work more harder, but while staying calm.
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