CEO Chris's SMART Business Goal

CEO Chris's SMART Business Goal
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How to Create SMART Goals

By Marissa Martinez

In a business setting, goals for each employee should contribute to achieving overall, strategic business objectives. These business objectives may be to correct problems, such as weak sales, or to grow the business by entering a new market. The goals of each staff member, then, should support those corporate-level goals.




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Storyboard Description

smart goals examples - mentorship - examples of smart goals

Storyboard Text

  • Business Context
  • Inadequate Training
  • Poor Sales
  • Specific
  • Measurable
  • 14% per month
  • Chris knows his sales team is not effective. He thinks this is due to inadequate training.
  • Achievable
  • "We will increase monthly sales over previous year"
  • Relevant
  • Focus on reducing customer pain
  • "By 14% per month"
  • Time-Delimited
  • X
  • December
  • X
  • X
  • X
  • X
  • X
  • X
  • Chris is careful to assess whether his goal is challenging but achievable.
  • Unachievable
  • Challenging
  • "By creating customer-centric sales training tools"
  • "Results by two months after delivery of training"
  • X
  • X
  • X
  • X
  • X
  • X
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