Principled negotiations separate people from the problem, focuses on interests not positions, allows participants to generate options for mutual gains, and bases outcomes on objective criteria.
Storyboard Text
I want a system that helps me connect with my customers. I think I need to build widgets. And my budget is only 50% of $X.
Building widgets will cost $X but may not help you connect with your customers cost effectively.
We prefer long-term customer relations with opportunities for repeat business.
We also want a partner who offers support and training.
DE...
.. AL!
It sounds like your customers prefer getwids. We can make those for 40% of $X.
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