F&C Onboarding video
Storyboard Text
- SEQ 1 - INTRO
- Welcome to this instructional video on the Fundraising & Creative Directorate of Comic Relief!
- SEQ 2 - VT HIGHLIGHTS
- SEQ 3 - ENTERTAINMENT & TALENT
- 1. LOBSTER LIMBO FOR RND23 X2. THE PRICE IS RICE???3. COMIC RELIEF'S TOP 10 HATS
- STORMZY X SIR DAVID ATTENBOROUGHbut what's the hook???"planet grime"
- An overall intro to the video and what it will cover, shot around the CR offices with a presenter or with a roving camera and explanatory V/O
- SEQ 4 - FACTUAL & STORIES
- A short VT montage of some of Comic Relief's funniest and most impactful content from the last 35 years (we'd need to re-edit to add recent RND22 clips, but some examples here - Appeals highlights: https://vimeo.com/654159829/46b4edbbb7NOTV highlights - https://vimeo.com/483543747/767cde85c8)
- SEQ 5 - MARKETING & MEDIA
- We drop in on an ideas mtg with the team, coming up with funny titles for new shows, suggesting weird and wonderful celeb collabs and in the process giving the headlines about the comedy/ents. content we do and how we work with talent
- SEQ 6 - CORPORATE PARTNERSHIPS
- We put our heads round the door of an edit suite, where the team are cutting an appeal film for social, and they explain briefly how we work with projects and how our need messaging works for both TV and digital
- We interrupt a presentation in the Social Space where a team spokesperson answers some quickfire questions on how they look after our brands and how they make sure our work gets the media attention and makes the impact it deserves
- We find one of our Partnerships team in the storage basement loading up boxes of red noses and explaining how we work with external partners and realise the most value from our collaborations
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