Video

Video

Storyboard Text

  • There are some things every kid loves - swinging on swings...
  • Playing with dinosaurs...
  • Building train tracks...
  • Dreaming about the stars and exploring outer space...
  • So why do adults divide them into "Girl" things and "Boy" things when they are really just kid things?
  • GIRL
  • BOY
  • We tell our daughters they can like anything and be anything they want, but the images they see do not reflect that.
  • When XXX was 4, she wanted to be an astronaut for Halloween...until a catalogue of kid costumes came in the mail.
  • B roll - catalogue
  • She announced, “I can’t be an astronaut. That costume is for boys.”
  • We showed my daughter photos of female astronauts--and she made a fantastic astronaut at Halloween.
  • A couple months later, my 2 year old daughter wanted train underpants...
  • ...but what she wanted could only be found in the boy section.
  • B roll of train boys' underwear
  • Budding Stem is ready to change that -- by putting the things our girls love onto clothes they’ll love to wear. Our daughters inspired us to inspire them and other girls interested in science, technology, engineering and math--and other things typically marketed to boys.
  • We started Budding Stem last spring. We’ve designed our own prints celebrating outer space, dinosaurs, trains and other things countless girls love. We have a production team in Seattle and Los Angeles, and with your help, we can start inspiring young girls immediately.
  • We know too many moms and dads who are so ready for these types of choices. If you’re a mom, dad, grandparent, aunt, uncle, or friend of a young girl -- you know.
  • And this isn’t just a business for us. We’re here to push the entire children’s market -- clothes and toys -- to better reflect ALL the things girls love.
  • We’re asking for your help - thru Kickstarter - to bring these initial design to market. Let’s start changing the world, one young girl at a time.
  • I want to be an astronaut!
  • I like trains!
  • Need to decide if we want to end on previous shot, or if we want one more scene of girls in clothes with some narration by 7-year-old to loop back to beginning.
  • THE END
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