Video
Storyboard Text
- There are some things every kid loves - swinging on swings...
- Playing with dinosaurs...
- Building train tracks...
- Dreaming about the stars and exploring outer space...
- So why do adults divide them into "Girl" things and "Boy" things when they are really just kid things?
- GIRL
- BOY
- We tell our daughters they can like anything and be anything they want, but the images they see do not reflect that.
- When XXX was 4, she wanted to be an astronaut for Halloween...until a catalogue of kid costumes came in the mail.
- B roll - catalogue
- She announced, “I can’t be an astronaut. That costume is for boys.”
- We showed my daughter photos of female astronauts--and she made a fantastic astronaut at Halloween.
- A couple months later, my 2 year old daughter wanted train underpants...
- ...but what she wanted could only be found in the boy section.
- B roll of train boys' underwear
- Budding Stem is ready to change that -- by putting the things our girls love onto clothes they’ll love to wear. Our daughters inspired us to inspire them and other girls interested in science, technology, engineering and math--and other things typically marketed to boys.
- We started Budding Stem last spring. We’ve designed our own prints celebrating outer space, dinosaurs, trains and other things countless girls love. We have a production team in Seattle and Los Angeles, and with your help, we can start inspiring young girls immediately.
- We know too many moms and dads who are so ready for these types of choices. If you’re a mom, dad, grandparent, aunt, uncle, or friend of a young girl -- you know.
- And this isn’t just a business for us. We’re here to push the entire children’s market -- clothes and toys -- to better reflect ALL the things girls love.
- We’re asking for your help - thru Kickstarter - to bring these initial design to market. Let’s start changing the world, one young girl at a time.
- I want to be an astronaut!
- I like trains!
- Need to decide if we want to end on previous shot, or if we want one more scene of girls in clothes with some narration by 7-year-old to loop back to beginning.
- THE END
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