481Video
Storyboard Description
VIdeo For Arts Alive
Target Audience:
Latent publics - students and faculty at San Diego State University that are not aware of Arts Alive SDSU
Aware publics - people who know about Arts Alive SDSU but are not actively involved
Active publics - people who are active but are not yet an ambassador of Arts Alive SDSU
Messaging strategy: Use an appeal to pathos to make the on-campus SDSU community passionate about Arts Alive SDSU.
Explanation for why we didn’t use script: We felt no script would put an emphasis on the visual aspects of our storytelling accompanied with a catchy song to make the video more social media friendly and engaging.
Storyboard Text
- Clock ticks to 1a.m.
- Student Studying in the Library
- Cell Phone
- It's Time #ArtsAliveSDSU
- Audio: Quiet background with 'tick, tick TICK'
- Leaves Library
- Student is studying in Love Library as eh clock strikes 1a.m.
- Girl In Dorm Room
- Cell phone vibrates. Text Reads "Its Time. #ArtsAliveSDSU"
- It's Time #ArtsAliveSDSU
- Student packs up books and leave library in a hurry.
- Student listening to music in dorm room. Underlying pop music... ding from phone interrupts song.
- Shot of cell phone with same message. Girl in room texts back... I'm on my way.
- On my way!
- Faculty Mopping
- Cell Phone of Faculty
- #ArtsAliveSDSU Wanna Come?
- Don't Start Without Me
- Running to Sundial Courtyard
- Faculty Janitor Mopping the West Commons
- Image of Dark
- Text reads: #ArtsAliveSDSU Wanna Come?
- Diversified Group of Students and Faculty run to the courtyard.
- Image of darkness... students looking around obviously waiting for something. A drum is then heard as a counting down 3...2...1
- Students simultaneously begin dancing to techno/dance music
- Arts Alive... Bringing people together, anytime, anywhere
- Camera pans to sky and fades to black. THen reads: "Arts Alive... Bringing people together, anytime, anywhere."
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